Entries in advertising (9)

Wednesday
Jan112012

Professional Portraits vs. Happy Accidents - We're Making Photographs, not Taking Them

There's a term that applies to a certain type of photograph that you may be familiar with. The term is "happy accident". It's generally a pretty loaded term. It can be an insult directed at a photographer who may have created an image that is good, or even great, but the person wielding the phrase feels that the good image is an exception rather than the rule, based on that person's perception of the artist's work. It can also be used by a photographer to describe his or her own photograph, implying, not so subtly, that the image in question was acquired by luck, clean living, or some other reason not directly related to skill or artistry.

Hobbyists tend to thrive on happy accidents. I don't mean this as a criticism! If photography is something that you love, just for the fun and satisfaction that it brings, there is nothing at all to be ashamed of! For professional photographers, happy accidents are things that you will certainly take if they make themselves available, but cannot be relied upon to pay the rent. Its a little like winning the lottery; I'll take it, but lottery winning is not a livelihood.

As a professional portrait photographer, your goal is to 'create a photograph'. I really prefer that phrase to 'taking a photograph'. The difference is one of mindset. Am I showing up, putting up some lights so that the subject won't be in the dark and then snapping away, hoping for some kind of intervention? Not a chance! You need to walk into the studio or onto a location with a frame of mind totally focused on making a great photograph. You are creating a work of art, no matter how mundane or commercial the assignment might be. The location is sized up. A series of shot options is internalized, discussed with assistants and possibly the subject, any lighting that is necessary is set up, furniture is almost always moved(*). Then, photographs are made.

There are so many things to take in and consider when you are about to create photographs at a professional commercial level: how subjects or models will be portrayed, composition, lighting, style, props, distractions, etc.. You can't just walk in and start shooting, hoping for some happy accidents. You need a concept, and an ability to execute it. Once things are starting to fire on all cylinders in a given context, the shooting can commence in earnest. I make a lot of shots when I am creating portraits. But the activity is directed and intentional. Often, when discussing an upcoming shoot, the subject may ask, "how long will it take, a few minutes?". Um...no. It's important to explain to the subject that this takes preparation, must look great, both for the client and the subject, and while accidents happen, both happy and otherwise, we are making photographs. Really good photographs. Which is my job.

Thursday
Dec012011

Just Some Photos that I Like!

When I blog, I like to write something that readers will hopefully find interesting and will compel them to read and look further. It's often a challenge, as I don't feel like a writer. As photographers, we communicate with our images. Ultimately, that's what I hope will draw people in. I know it won't be my words, but I hope that my words will serve as an introduction to my work.

This time, I only have my images. As a commercial photographer, I spend a lot of time creating photographs that are not strictly artistic. While artistry is involved, their role in life is largely utilitarian. That is true in a business sense, but the discerning client knows that they are more than that; they serve to evoke an emotion in the viewer. The esthetic value may be subtle, but it's there. That's why I can only shake my head in disbelief when I see a cell phone self portrait or a red cup party shot used as a business headshot. People! Potential clients are judging you, possibly unfairly, based on an initial impression. You've heard this rant before, I'm sure.

So since I have nothing to say today ;-), I thought I would post some business portraits and some actor headshots that I did recently and that I really like.

The first bunch of shots are of a young actress and dancer.

 

I also had the privilege of photographing this Boston attorney, who also does legal commentary on a TV network. She really understands the value of good images!

Wednesday
Nov022011

Not Just Academic Marketing

I spent most of this summer working with the excellent web team at the University of Massachusetts Lowell on their web site redesign project. As a location portrait photographer I was thrilled to have been given the opportunity to create environmental portraits of a wide spectrum of administration, faculty members and students for the web site's many profiles. Here is one of several : http://www.uml.edu/Profile/Donna-Lannan.aspx

Academic marketing has changed quite a bit since the days when you would request a catalogue in the mail that would contain five or ten year old generic photos of happy students. The landscape today is very competitive and the UML team members take their jobs very seriously.

Here are a few of my favorite shots from this summer.

UMass Lowell

 

I spent most of this summer working with the excellent web team at the University of Massachusetts Lowell on their web site redesign project. As a location portrait photographer I was thrilled to have been given the opportunity to create environmental portraits of a wide spectrum of administration, faculty members and students for the web site's many profiles. Here are a few of my favorites.

            

Wednesday
Jan202010

The Portrait Conversation

Melissa said that she was nervous. I couldn't tell. But we talked about all kinds of things as I arranged lights and modifiers. Melissa works in health care, and her friend Matthew, who came with her to the shoot, works on a sustainable farming project, so we had lots to talk about. She even asked about me, which was really nice, so for a while we talked about music and photography. I was hoping that her nervousness had dissipated by this point, and I was happy to hear her say a little while into it that she was enjoying the shoot.


I think sometimes that a subject's nervousness is actually excitement. Excitement about the event, the process and the whole idea of being literally and figuratively, the focus of attention for that short time.

There are times when you get a chance to photograph someone who is really excited to be photographed. I think this was the case that evening because in these shots of Melissa her personality and beauty just jump out at you. When I do studio shoots like this I rarely photograph two people the same way. After we interact for a while, I start to develop a direction in my mind of the way in which I want the shoot to go and how to capture that person in images. With Melissa, I knew somehow that I just wanted a simple, almost monochrome theme, and that I was working with someone with whom I could use relatively hard light, and would absolutely glow, contrasting with the starkness of the scene in a really significant way.

Monday
Jan042010

Andrew - Playwright, journalist and general writer

As you might have guessed, I am working on a project to capture images of people that I meet around the Lowell and Merrimack Valley area of New England. I asked Andrew Wetmore if he would sit for me several months ago, but time has a tendency to slip away if you aren't attentive. We finally got to it during the recent holiday break at my studio. Andrew is a playwright, journalist, high-tech nerd (and I mean that in the best possible way - I was one myself ;-), and Canadian, in no particular order. As you will see, he has a very interesting and character filled face!

Saturday
Jan022010

David - The Artist

I photographed David Barton, a mixed media artist, recently. I set out to capture a side of David that is not often apparent in the photos that I had seen, or taken of him in the past. A fascinating personality, David creates sculpture that he calls 3D Paintings. I'd give you his web site, but...um...he doesn't have one yet!

Monday
Nov092009

Not just another corporate headshot

...It never really is. Who wants to just paint by the numbers? Every subject is unique and you need to approach every person and their shoot differently. You want to get a special look or gesture that seems to be the special thing about that person.

I recently worked with the excellent graphic designer, Geralyn Miller on one such project with Anthony, a finance guy. It was a lot of fun! Anthony is a great guy, and I think it comes across in the shots. We worked in the renovated 19th century mill building where Geralyn works, and Anthony was very patient as we dragged stuff from place to place looking for just the right atmosphere.

 

Geralyn took her own shots between holding light stands ;-) Got to love shooing on a staircase!

 

Wednesday
Nov042009

Kerry can be serious...really!

Lindsey's friend Kerry came in to be photographed too. Kerry is a commercial landscaper and is one of the happiest people that I know. I wanted portraits of Kerry to capture that aspect of her, but I also wanted to get a range of emotions because she seems to have an inner happiness that comes through no matter what her demeanor may be at any given moment.

 

But this is the Kerry we know!

Friday
Oct302009

My Halloween Resolution

I've been struggling for quite a while with my blog and all of the other social media that we all are telling ourselves we need to exploit. The thing is, I am constantly thinking that I need to say something profound, compelling, deep... or be the expert at something. But then I start to think about my audience. All photographers love and appreciate the praise of other photographers and want to be thought of as someone who does what they do well. But we also know that other photographers aren't exactly our "target" audience. It's great to have their attention, and all attention to a blog has a beneficial effect on our search engine rankings. But the people we really want to interest are the ones who may hire us to continue creating that work that got us the attention in the first place. Right? Be honest!

So I'm not going to play the expert. I know stuff. But that isn't my point here. The reason that I blog is to show off my work and to hopefully create interest in what I do, so that I might do it for someone. So here's my Halloween Resolution, the concept of which I think I just invented: come to my blog to see my work, whatever it may be at any given time. There may be no point to the blog entry other than the fact that I want to show off something that I have created. There may be words. Maybe not. I will have event-related posts, as I have done, and I may have guest bloggers (email me if you are interested). But it's about the pictures!

Lindsey's an aspiring photographer. I don't think she understood why I wanted to photograph her. It seemed clear to me.