Photographers in the Hotseat - Creating a Headshot

Last week, my colleague and friend Kevin Harkins, of Harkins Photography in Londonderry, NH, suggested that we get together and refresh our headshots. I thought, what an awesome idea! So we met up at my studio in Kevin's hometown of Lowell and proceeded to watch each other work, first-hand. We were each in that seat that you all dread! It was incredibly interesting just to see how the other approached the lighting and compositions. What I was struck by was how we each produced photos that were distinctly different and still incredibly consistent with our own personal styles, even though we were shooting in the exact same setting.

Here are my favorite shots that I created of Kevin. Watch for Kevin's shots of me on his blog at: http://harkinsphoto.wordpress.com/

...or just look at one of his masterpieces here on my site: http://www.adrienbisson.com/about/

Kevin Harkins

Just Some Photos that I Like!

When I blog, I like to write something that readers will hopefully find interesting and will compel them to read and look further. It's often a challenge, as I don't feel like a writer. As photographers, we communicate with our images. Ultimately, that's what I hope will draw people in. I know it won't be my words, but I hope that my words will serve as an introduction to my work.

This time, I only have my images. As a commercial photographer, I spend a lot of time creating photographs that are not strictly artistic. While artistry is involved, their role in life is largely utilitarian. That is true in a business sense, but the discerning client knows that they are more than that; they serve to evoke an emotion in the viewer. The esthetic value may be subtle, but it's there. That's why I can only shake my head in disbelief when I see a cell phone self portrait or a red cup party shot used as a business headshot. People! Potential clients are judging you, possibly unfairly, based on an initial impression. You've heard this rant before, I'm sure.

So since I have nothing to say today ;-), I thought I would post some business portraits and some actor headshots that I did recently and that I really like.

The first bunch of shots are of a young actress and dancer.

I also had the privilege of photographing this Boston attorney, who also does legal commentary on a TV network. She really understands the value of good images!

Spring Cleaning of the Mind

Is it a headshot, or is it a portrait? I get a fair number of calls from people looking for a headshot. They are often business people who are told that they need to get a headshot taken for their employer's web site, or they are in business for themselves and they are working with a professional to improve their branding and on-line presence. They are often actors or musicians too, who need a headshot in order to audition. But this "headshot" thing... I think the term is complicit in the dumbing down of the concept in popular perception. If all they needed was a shot of their head, the arm's length iPhone self-portrait would do (or should I call it a self-headshot? Self-inflicted headshot?), as would scanning their driver's license photo, although there may be copyright issues there ;-) Clearly, neither approach would be acceptable to a casting director or a marketing/branding consultant.


The ease with which we can all create digital photographs of exceptional technical quality has made professional photography a difficult pursuit. Consequently, there are many photographers who, out of desperation I think, will be willing to do a $20 headshot. I will not. Art can never be a commodity. Once it becomes a commodity it cedes its place as art. A professional must value himself or herself as an artist.

Now there is nothing in the slightest wrong with a traditional approach to a headshot. In fact, many purposes for what a headshot is used have specific requirements and norms for such shots. That being said, artistry does matter. An artist will fulfill the client's requirements and then go the extra distance to make the session matter. Other artists, such as performers, are easier to convince, but it's often difficult to persuade business people of the value of really great photography, especially when they are the subject. But when you see or think of the best kinds of business branding and marketing, the photography is never mundane or perfunctory. It's extraordinary and special. It's art.

If you have read some of my previous posts you may recognise a couple of these people. Some of these "headshots" were done in the course of doing environmental portraits for them. But these headshots are portraits just the same! They are unique and in each case I have made an attempt to bring out the personality in each individual while creating an esthetically pleasing experience. A photographer who cares and who values his or her work and artistic sensibilities is worth investing in.

Starting with One Light

I often go into an environmental portrait shoot with a bunch of great ideas. Within the first 15 minutes or so you can often find them on the floor around where we are shooting. There's a tension between being prepared and ending up being too rigid in my approach. So I like to show up with a bunch of things that I have thought through, which I try to use as a guide as we shoot, but it's also important to just follow where things naturally lead.

When photographing one person though, I tend to start out thinking about how I can do so using one light. It's really important to consider available light too. One habit (not sure whether it is a bad or good one) that photographers who use flash have can be to simply assume that flash is always necessary. When shooting a particular kind of work, it is difficult to imagine shooting it with only available light. The real issue there is, if you are expected to get the shot and it needs to be of a certain style and technical quality, it's crazy to hope that available light will be your friend when you arrive at a location. On the other hand though, it is important not to discount the possibility of unbelievably good available light, and only that. I know, current digital cameras have unheard of high ISO functionality, and that is a great tool. But that table lamp is not always casting the best light on your subject, or that fluorescent fixture on the ceiling may not be the look that the commercial client is going after. So I bring lights.

Last week I photographed an excellent musician, Alex Prezzano, both in my studio and in a few locations around the building. He was great! Alex wanted me to create and had no interest in dictating a style to me. So we walked around the mill where my studio is located and did some setups. My goal was to have the shots look as natural as possible. The available light was not always what I needed, so I used one light. The little secret is that moving around a location like this with a speedlight on a stand makes things much less nuts too.

Alex Prezzano

A lot of people are put off by any shadow on the wall. I love the look of one light with an simple reflecting umbrella. If there's a shadow, well, there's a shadow. Light makes shadows where it cannot fall. Rembrandt was partial to that look too, as I recall. No, I didn't know him personally...he lived in Europe.

After taking the photo walk around my building, we landed back in my studio. If a client wants a traditional look for a headshot, I use at least two lights and one or two reflectors. But here we were still going for a more dramatic look, so my default starting point is always that single light source. Here I did break out the 24x36 inch softbox, but used it at almost 90 degrees to camera right to give him a very dramatic effect.

Alex liked some work that I had done with a grid spot from the back hitting a gold reflector in front. This is a very cool effect because there is no light in front of the subject, and it is so soft and warm.

Adding a second light, finally, from the back as well, creates a really interesting effect too.

Check out Alex Prezzano's work here: http://www.myspace.com/alexanderprezzano

Networking and the Photographer

For a while now I have been working on a self-assigned project to photograph people in the Merrimack Valley of Massachusetts and southern New Hampshire. One of several goals of the project is to show the work in an exhibit that I will be doing with painter and pastel artist Bill Tyers. That goal, along with the always-present desire and requirement  to expand my portfolio, has allowed me to meet and be introduced to many people whom I may not have otherwise met. For this I have utilized several of my networks. A few of my subjects were either part of, or were introduced to me by members of some of the business networking groups that I belong to in Lowell, Chelmsford and Westford, Massachusetts. Other meetings came about as a result of simply asking clients and Twitter contacts if they would pose, and if they could think of other people who might make interesting subjects and might pose as well.

One such person, referred to me in the latter category, was Fru Nkimbeng, originally of Cameroon, and now President of the African Cultural Association of Lowell. The association puts on the Lowell African Festival along the river each year, and which took place just last weekend. Fru works in Information Technology, so between our common experiences in that and our short conversation in French upon first meeting, I think the trepidations that Fru had in my photographing him were lessened. But being very active in the local African community, we both thought that he should be shown in traditional dress of Cameroon. For a photographer, the oranges, reds and blues in his garments were a gift.


If you are a photographer, and you like to photograph people, but don't know whom to ask, my advice is to just start somewhere. Ask that first person if they will pose and then ask if they might know other interesting people who would also be interested in posing. Keep doing that and after a while you will have a very long list. Networks work for more than just getting referrals for business in the traditional way.

Keeping the Headshot Fresh

Like it or not, we all change. Change is a part of life. Change is good...right? Well, in any event, it also means that images of ourselves that we show to the world, which are meant to represent ourselves as we are today, need to be updated periodically. We've all seen the business headshot or talent headshot that was either shot in a style that looks dated now or that features the subject at their ideal age - however long ago that might have been. I don't exclude myself from this category! Recently, I had my son, who is a very talented photographer, photograph me for my web site, Facebook, Twitter, LinkedIn, etc. I feel that professional photos of ourselves are an essential part of building an online personality. You can see my new images by checking out any of these sites. Please do! :-) The buttons are to your right.

Last week, one of my favorite Boston area actresses, Kristin Smith, asked me to do just such an update of her acting headshots. She wanted an outdoor setting, so we dodged the raindrops and braved the unbelievable black fly onslaught to get some great stuff. I haven't retouched these headshots, but clearly Kristin needs no improvement!



Now when I say "professional", please don't equate that with "formal", or "school-picture-day" style. While a certain style is often dictated by the usage that you foresee for a portrait, in many contexts, you and your photographer should feel free... be creative! These photos of Kristin are actor headshots, and therefore do need to have a certain look. But they can always have beautiful backgrounds, colors and lighting. Seamless background paper is easy and fairly fool-proof, but there are certainly more interesting ways to handle headshots. When you have your corporate or acting headshot done, definitely get the prerequisite style of shot done. But also try to do several different looks, backgrounds, outfits, and if possible, venues.

A Break in the Weather

Around here, this "summer", you have to be ready to take advantage of the breaks in the weather when they happen. I had an actor's headshot session scheduled for last Monday, which, as it turned out, was the only good day this week. Not funny, really. It's July 9th as I type this and I think we hit 68F for a high today, and when I looked at the thermometer at 8:30 this morning, it was 60! At least it wasn't raining today, even though we haven't seen the sun to speak of since Monday.

Anyway... Monday... Justin Carrasco, an actor who has recently returned to the Greater Boston area from Florida was interested in having new headshots done outside. There are several locations in downtown Lowell, Massachusetts that I like to shoot in because of the colors, textures and the shade.

I'm sure if you are familiar with downtown Lowell, you will recognise at least some of these locations.

But we also did some nice work in the afternoon sun, balancing things nicely with small strobes. Justin didn't choose this next one, but I really like the look of the scene,  and his expression.