Don't Throw That Away!

In July, I visited an interesting non-profit in Boxford for a magazine shoot. I was told, when I arrived later than I had planned, that people in Boxford are either from Boxford, or are lost. I was definitely the latter. But that is not unusual.

My destination was the Community Giving Tree in Boxford, Massachusetts, which "recycles gently used children’s clothing and baby equipment and provides other necessities such as school supplies and toiletries to low income families in Essex County, Massachusetts."  I think the key word here is "gently", because in just looking around, if the items had not been in their unpackaged state, most  would have passed for new. All of which makes this a tremendous resource for those in need of a little assistance.

  

  

Community Giving Tree

If you'd like to learn more, and even see a PDF of the Merrimack Valley Magazine article for which i shot these images on their web site, take a look:  http://communitygivingtree.org/

Open Call

Suzzanne Cromwell, of The Lowell Film Collaborative and The Cultural Organization of Lowell (COOL), among her many other interests and activities in the Greater Lowell Area, has been conspiring with me for over a year to come up with a possible creative collaboration. We are finally getting our acts together and will be collaborating on a photography project that we are calling "After Hours Passions". Intrigued? We will be holding interviews for subjects in my Lowell, MA studio in October, and we plan to begin shooting soon thereafter.

See the details here: http://www.adrienbisson.com/open-call

Harvest Time

It saddens me to say that the end of summer is upon us. I would love Fall if it were followed immediately by Spring. Ok, enough complaining!

Local farmers are bringing in their Fall harvests. I met up with two of them in Dracut last weekend, JoAnn and Kamal, as they collected their potato crop. Bigger farms will harvest potatoes with a fork, as I used to do when helping my father. I imagine that factory farms use something far more high-powered to dig them up. JoAnn and Kamal like to get down into the dirt and find them by hand. As JoAnn told me, using a fork results in a number of potato stabbings. This way, they find them all and they don't destroy them in the process.

Business Headshots vs. Business Fun Shots

Kim SaltmarshOften, when professional people come to me to have me create their portrait, they have a vision in mind of what they want me to do that can be somewhat rigid and I think, stifling to both parties. Obviously, some organizations and the roles that some people play in their professional lives dictate a certain style of portrait. That's not always true however, even though the individual may feel that it is.

I certainly do create traditional "head shots" for corporate executives and other professional people, but given the opportunity, I am more than happy to try to break the mold and create something more interesting. I blogged a while back ("Got Style") about several people who were more than willing to be interesting, and it showed in their photos.

Over the last year or so, I have been working on magazine articles with Kim Saltmarsh who, along with her writing jobs, is a morning radio voice at WCAP in Lowell, as well as a TV Pledge Anchor at WGBH-TV in Boston. So I suggested to her that, rather than do something expected, we do something more that would show her personality. I have done this with people from many professions too, not just media professionals, but I thought that exploring a dignified but fun approach would be worth doing in Kim's case. I think it works!

Got Style

I have just finished a couple of very intense weeks of shooting and am trying to collect my thoughts and analyze what parts of that work really 'worked' for me. What was it on a particular assignment that felt right, or didn't?

It's really about style. Do I have one? What is it like? I know that there are things that I want to show and say, and when I shoot, if I have those things in my mind and am successful in making photographs that bring those things to life, I am happy. I know that I have done something. I know that that's my style. It may not be my style a few years from now, nor was it my style a few years ago, but it is today. I need to have a connection to the idea and to the subject and the rest is making art.

That's why I love to work with subjects and clients who want me to create photographs for them that are in my style. It's simply a matter of creating the environment and working with the subject to make my ideas into reality. I'm happy, and when they see the results, they are happy. That's what it's about.

If you're being hired because you are a photographer, but the client is simply looking for a commodity shot, and not what floats your boat, take your life jacket! (sorry ;-) You may be a capable, competent professional, but if it's not the kind of work that you feel is your style, think twice. It will probably work out perfectly well! But will you be happy?

This is why we specialize. Right? You want your visibility to reflect where you want to go, not wherever you might have been, unless of course you've been on the right track for a while. I don't think Coca-Cola is inclined to show images of their famous mistake, "New Coke", in their marketing materials. Like most/all photographers, we have have several of those efforts somewhere on our hard drives, but they probably should stay there. Your style is you and you want people to want you to create for them what you do best. I like to create interesting, informal studio portraits in my small space in Lowell, but I also really enjoy location portraits, which anyone who does this kind of shooting knows, come with a whole bunch of logistical fun, but the results can be worth it many times over. But it's important that I show that kind of work because it is my style, what I love to shoot, and what I want people to want me to create for them.

Spring Cleaning of the Mind

Is it a headshot, or is it a portrait? I get a fair number of calls from people looking for a headshot. They are often business people who are told that they need to get a headshot taken for their employer's web site, or they are in business for themselves and they are working with a professional to improve their branding and on-line presence. They are often actors or musicians too, who need a headshot in order to audition. But this "headshot" thing... I think the term is complicit in the dumbing down of the concept in popular perception. If all they needed was a shot of their head, the arm's length iPhone self-portrait would do (or should I call it a self-headshot? Self-inflicted headshot?), as would scanning their driver's license photo, although there may be copyright issues there ;-) Clearly, neither approach would be acceptable to a casting director or a marketing/branding consultant.


The ease with which we can all create digital photographs of exceptional technical quality has made professional photography a difficult pursuit. Consequently, there are many photographers who, out of desperation I think, will be willing to do a $20 headshot. I will not. Art can never be a commodity. Once it becomes a commodity it cedes its place as art. A professional must value himself or herself as an artist.

Now there is nothing in the slightest wrong with a traditional approach to a headshot. In fact, many purposes for what a headshot is used have specific requirements and norms for such shots. That being said, artistry does matter. An artist will fulfill the client's requirements and then go the extra distance to make the session matter. Other artists, such as performers, are easier to convince, but it's often difficult to persuade business people of the value of really great photography, especially when they are the subject. But when you see or think of the best kinds of business branding and marketing, the photography is never mundane or perfunctory. It's extraordinary and special. It's art.

If you have read some of my previous posts you may recognise a couple of these people. Some of these "headshots" were done in the course of doing environmental portraits for them. But these headshots are portraits just the same! They are unique and in each case I have made an attempt to bring out the personality in each individual while creating an esthetically pleasing experience. A photographer who cares and who values his or her work and artistic sensibilities is worth investing in.

Starting with One Light

I often go into an environmental portrait shoot with a bunch of great ideas. Within the first 15 minutes or so you can often find them on the floor around where we are shooting. There's a tension between being prepared and ending up being too rigid in my approach. So I like to show up with a bunch of things that I have thought through, which I try to use as a guide as we shoot, but it's also important to just follow where things naturally lead.

When photographing one person though, I tend to start out thinking about how I can do so using one light. It's really important to consider available light too. One habit (not sure whether it is a bad or good one) that photographers who use flash have can be to simply assume that flash is always necessary. When shooting a particular kind of work, it is difficult to imagine shooting it with only available light. The real issue there is, if you are expected to get the shot and it needs to be of a certain style and technical quality, it's crazy to hope that available light will be your friend when you arrive at a location. On the other hand though, it is important not to discount the possibility of unbelievably good available light, and only that. I know, current digital cameras have unheard of high ISO functionality, and that is a great tool. But that table lamp is not always casting the best light on your subject, or that fluorescent fixture on the ceiling may not be the look that the commercial client is going after. So I bring lights.

Last week I photographed an excellent musician, Alex Prezzano, both in my studio and in a few locations around the building. He was great! Alex wanted me to create and had no interest in dictating a style to me. So we walked around the mill where my studio is located and did some setups. My goal was to have the shots look as natural as possible. The available light was not always what I needed, so I used one light. The little secret is that moving around a location like this with a speedlight on a stand makes things much less nuts too.

Alex Prezzano

A lot of people are put off by any shadow on the wall. I love the look of one light with an simple reflecting umbrella. If there's a shadow, well, there's a shadow. Light makes shadows where it cannot fall. Rembrandt was partial to that look too, as I recall. No, I didn't know him personally...he lived in Europe.

After taking the photo walk around my building, we landed back in my studio. If a client wants a traditional look for a headshot, I use at least two lights and one or two reflectors. But here we were still going for a more dramatic look, so my default starting point is always that single light source. Here I did break out the 24x36 inch softbox, but used it at almost 90 degrees to camera right to give him a very dramatic effect.

Alex liked some work that I had done with a grid spot from the back hitting a gold reflector in front. This is a very cool effect because there is no light in front of the subject, and it is so soft and warm.

Adding a second light, finally, from the back as well, creates a really interesting effect too.

Check out Alex Prezzano's work here: http://www.myspace.com/alexanderprezzano

The Self-Portrait (or How to Deal With a Problem Subject)

I was speaking with the amazing Anya Downing of Engage Marketing Design (http://engagemarketingdesign.com/) last week and we were looking over my website. Among other things, she wondered about my portrait on my Info page, commenting that it was not my usual style. Well, I told her, my son took it. Considering the subject with whom he had to work, it's a great photo, as are others from the shoot. But she was right, the photo is his style, and although he is not (yet) a studio shooter, he creates exceptional photos in his own style.

I began thinking about whether I wanted to address this self-portrait issue. I do tend to internalize most anything that is said to me and about me from someone whose opinion I value, so off I went.

Self-portraits, as most anyone will tell you, can be difficult. I find my self-portrait subject to be generally uncooperative, and I have some difficulty having him not "pose". I've tried different things...

Western Avenue Studios, Lowell, Massachusetts - 2007

Westford, Massachusetts - 2007

After using this shot (above) for a while, I did a semi-environmental portrait, in my living room (right). But after a while, my son informed me that this was not up to my usual standards. I am paraphrasing ;-)

Then there was the shot below that I created for a group art show in Lowell. I think I would call this a self-portraits [sic].

Western Avenue Studios, Lowell, Massachusetts - 2009

Or there is always the action shot...

Western Avenue Studios, Lowell, Massachusetts - 2010

So yesterday, I needed to do a shot of my studio for another purpose, and I decided to put myself into the scene...

Western Avenue Studios, Lowell, Massachusetts - 2010
Whatever.

Ok. So what would I do for some other middle-aged guy who wears jeans and has no delusions about looking anything like George Clooney... Simple. I'd go with dramatic lighting, black background, no props, no chair, little to no retouch.

An Artistic Voice

Color, light, shadow and texture. The elusive harmony of form and composition. A look, a laugh, or a moment that draws you in. These are the things that compel me. This is why I create images.

I wrote this recently in an attempt to describe how I feel about what I do. What made me think of this was that I had recently photographed a young actor and college student and was trying to come up with a reason to show them off. She and I will be doing some conventional  actor headshots for her portfolio, but I also asked her to be a subject for my ongoing Merrimack Valley People portrait project, and those are the shots shown here. In mulling  over today's blog I encountered another blog, entitled "Your Artistic Voice - Do You Have One?", which you can read here.

I hope I have a vision and a distinctive style, or as the blog describes, "that work [that] couldn’t possibly have been done by anyone else". I also hope that my short statement at the opening of this post accurately describes it. The other article also says that a style comes from "life experience and mastery of material". In my life, both of these things are works-in-progress. I think if one ever considers either of those things complete, the game is over. If there's no learning going on, things get old pretty quickly, both in terms of the work product and the activity of creating it. One of the things that I like the most about doing a project like this is the ability to experiment, both artistically and in terms of that "mastery of material". I've seen web videos of photographers who tell their audiences that one light goes here, the other one here, and a hair light goes over there, and how they use a length of string to check the distance of each light from their subject so that their setup is identical each time. All together now: yawnnnnnnnnnnnn ..... Even in the studio, where I can control everything, I normally breakdown the equipment after each shoot so that no such boring thing will occur.

Color, light, shadow and texture. The elusive harmony of form and composition. A look, a laugh, or a moment that draws you in.

Whatever I am seeking when I shoot, even if it is something that I've done many times,  if I am not stretching, at least in some dimension, I am not growing and am not giving everything I have to my artistic voice. In a commercial photographic setting, the client may think, and verbalize, that they "just want" <fill-in-the-blank>, but giving them something more than that is what differentiates and what results in an artistic vision.

All right Mr. De Mille, I'm ready for my close-up

Last Saturday, Melissa, who was featured in a previous blog, kindly returned to help me create a stop-action video. The short, which I will post here on a future blog post, as well as on YouTube, will allow the viewer to observe a photo shoot of Melissa at my studio. Interspersed with the action will be the actual photos that I took as the "video" camera captured the action. This is not a video in the sense that you might think, but is shot with a still camera. That camera is on a tripod with a programmable shutter release causing it to fire every three seconds. It is also equipped with a PocketWizard transceiver that fires the strobes that I was also firing with the camera with which I was shooting. As you might imagine, this caused a few random failures due to shutters going off without adequate recycle time for the strobes, but that didn't happen as much as I had anticipated, and it was something that I was willing to live with.

Obviously, this technique is not my invention. It has been used quite a bit recently, most notably in the video called "Her Morning Elegance", by Oren Lavie (http://www.orenlavie.com), and is really just a technical variation on a normal video camera. But high-resolution still images captured with a photographer's existing equipment, as well as lighting by strobe makes it far more accessible to still photographers. On the other hand, like many things, it's a gimmick and as technology waits for no one, it's expiration date is probably not far off.

But Melissa is a great subject and was really patient as I attempted to keep all of the plates spinning in my studio to make this work. (For those who don't remember shows like Ed Sullivan, you might want to Google plate spinner. It was a simpler time...)  In fact, I went into this shoot not really anticipating that the shots that I was taking of Melissa would themselves be keepers because I was so consumed by the "film-making" part of the endeavor, but I was pleasantly surprised.