A Western Avenue Studios Neighbor

Liz, one of many excellent artists at Western Avenue Studios, in Lowell, who works in ceramics asked me to photograph some of her work. I have been so impressed with the colors in which she works, and with the enthusiasm and energy with which she makes her creations, so I asked her if she would pose for a portrait session. As I always like to do, I photographed her in her environment, on location in her studio, surrounded by her work.

Got Style

I have just finished a couple of very intense weeks of shooting and am trying to collect my thoughts and analyze what parts of that work really 'worked' for me. What was it on a particular assignment that felt right, or didn't?

It's really about style. Do I have one? What is it like? I know that there are things that I want to show and say, and when I shoot, if I have those things in my mind and am successful in making photographs that bring those things to life, I am happy. I know that I have done something. I know that that's my style. It may not be my style a few years from now, nor was it my style a few years ago, but it is today. I need to have a connection to the idea and to the subject and the rest is making art.

That's why I love to work with subjects and clients who want me to create photographs for them that are in my style. It's simply a matter of creating the environment and working with the subject to make my ideas into reality. I'm happy, and when they see the results, they are happy. That's what it's about.

If you're being hired because you are a photographer, but the client is simply looking for a commodity shot, and not what floats your boat, take your life jacket! (sorry ;-) You may be a capable, competent professional, but if it's not the kind of work that you feel is your style, think twice. It will probably work out perfectly well! But will you be happy?

This is why we specialize. Right? You want your visibility to reflect where you want to go, not wherever you might have been, unless of course you've been on the right track for a while. I don't think Coca-Cola is inclined to show images of their famous mistake, "New Coke", in their marketing materials. Like most/all photographers, we have have several of those efforts somewhere on our hard drives, but they probably should stay there. Your style is you and you want people to want you to create for them what you do best. I like to create interesting, informal studio portraits in my small space in Lowell, but I also really enjoy location portraits, which anyone who does this kind of shooting knows, come with a whole bunch of logistical fun, but the results can be worth it many times over. But it's important that I show that kind of work because it is my style, what I love to shoot, and what I want people to want me to create for them.

Spring Cleaning of the Mind

Is it a headshot, or is it a portrait? I get a fair number of calls from people looking for a headshot. They are often business people who are told that they need to get a headshot taken for their employer's web site, or they are in business for themselves and they are working with a professional to improve their branding and on-line presence. They are often actors or musicians too, who need a headshot in order to audition. But this "headshot" thing... I think the term is complicit in the dumbing down of the concept in popular perception. If all they needed was a shot of their head, the arm's length iPhone self-portrait would do (or should I call it a self-headshot? Self-inflicted headshot?), as would scanning their driver's license photo, although there may be copyright issues there ;-) Clearly, neither approach would be acceptable to a casting director or a marketing/branding consultant.


The ease with which we can all create digital photographs of exceptional technical quality has made professional photography a difficult pursuit. Consequently, there are many photographers who, out of desperation I think, will be willing to do a $20 headshot. I will not. Art can never be a commodity. Once it becomes a commodity it cedes its place as art. A professional must value himself or herself as an artist.

Now there is nothing in the slightest wrong with a traditional approach to a headshot. In fact, many purposes for what a headshot is used have specific requirements and norms for such shots. That being said, artistry does matter. An artist will fulfill the client's requirements and then go the extra distance to make the session matter. Other artists, such as performers, are easier to convince, but it's often difficult to persuade business people of the value of really great photography, especially when they are the subject. But when you see or think of the best kinds of business branding and marketing, the photography is never mundane or perfunctory. It's extraordinary and special. It's art.

If you have read some of my previous posts you may recognise a couple of these people. Some of these "headshots" were done in the course of doing environmental portraits for them. But these headshots are portraits just the same! They are unique and in each case I have made an attempt to bring out the personality in each individual while creating an esthetically pleasing experience. A photographer who cares and who values his or her work and artistic sensibilities is worth investing in.

What's The Difference?

As a freelancer, two of my roles in this operation are marketing and sales. I hear all of the experts: branding blah blah blah differentiation blah blah blah engaging blah blah blah. Can you hear it? Obviously that's all important and unless I or someone I hire does that for me, I will be a very lonely freelancer indeed. It's a given that exposure to the right audience is essential. There is a ton of advice out there on the tubes of the internets as to how to go about making that happen.

But what makes what I do different from all of the other photographers out there who are marketing to the same people? I have actually read articles that say things like: 'you don't have to be the best photographer to be a success'. While that may seem encouraging if you, like most of us, have insecurities about your work, it's also a really convenient excuse to let up on pushing yourself to create more and better work. The race to the middle! Is that where success lies?

If 5 photographers make themselves visible to a potential client through their effective marketing and sales efforts, and they all seem to be the same in the eyes of that potential client, which one does she choose? (If no one raises their hand I will have to call on someone!)  The answer is: they choose one at random, or one who answers their email request for a bid. Clearly, there are other factors that, in the real world, come into play such as a usable web site, as opposed to one that re-sizes the browser, plays music, has slippery, ever moving and morphing navigation controls that scream: GET ME OUT OF HERE! What other factors might make a potential client choose one photographer over another, all things seeming equal? Proximity of the photographer, referrals and references, the consistent message put forth in their web presence, etc.

Have I led you up to the precipice of the obvious yet? What's the real differentiator? Remember, if no one raises their hand...  Answer: It's the work!  Photographer Nick Onken has written a good piece here that you should take a look at, BUT COME BACK! http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html

People have a penchant for sameness much of the time. Kids don't want to be different. It seems to be an instinct at some point in our human development. At times it does makes sense to emulate success. That's clearly valuable as a learning tool. I think where it becomes destructive is when it is a mantra, such as the misguided conventional wisdom that standardized testing of school children is going to generate a well educated population. I can tell you that if there had been a standardized test to graduate from high school when I was that age, I might still be there now trying to pass it. But say such a methodology were to be successful. What has been accomplished? Millions of identically informed people who have never been encouraged to be different, to think critically or to be creative. There's a prescription for success...

Assuming that your marketing and sales thing has been taken care of, although it is always ongoing, and the presentation of your work is of a high quality and consistent, both on-line and in person (read: have a great book*), THE most important thing is the work and how it is better, more creative and different than all of the others from whom a client might choose. It's so important to keep pushing yourself, to keep growing and stretching, both technically and artistically. And equally important is to push yourself to do personal projects as well as the work you do for business. Hopefully, you soon will be able to see the two come closer together so that the work that people hire you to do is the kind that you love to do.

*If you are not sure of what I am referring to at the asterisk, please call my friend Selina Maitreya, or read one of her books!      http://selinamaitreya.com/

I have sprinkled this post with some recent work that I like, for no other reason than to show it. Plus getting it out there will force me to go out and create more :-)  So here are even more!

In an Instant

I haven't had a chance to blog is quite a while, mostly because I have been busy preparing for an exhibition that painter Bill Tyers and I are presenting at Western Avenue Studios, in Lowell, Massachusetts. We hung the show last week, opening the doors on the show last Wednesday, October 27th, 2010, so I thought I would share a couple of installation shots. We are all very happy with the show and hope that you call all make the reception, Friday evening, November 5th, from 6 to 9 PM. Please scroll down for the details. I hope to see you!

In an Instant - Adrien Bisson and Bill Tyers

In an Instant
Photography by Adrien Bisson and Paintings by Bill Tyers
October 27th - November 21st
Artists Reception: Friday, November 5th, 6-9pm

The Loading Dock Gallery
122 Western Avenue
Lowell, Massachusetts 01851

Click here for directions and a map to the gallery.

People at Work - Part 11 - Make Things Happen

I have know multi-talented artist Glenn Szegedy for a couple of years, having photographed some of his work for his portfolio. I only recently asked him to pose for a portrait though, after wanting to ask him for some time. Things get in the way. Time passes. I have found that I need to make myself go out and flip some bits on the digital sensor occasionally and not just sit on the merits (or lack) of what I have shot in the past. It's important for me to make things happen and not wait for them to occur, because they probably won't.

I wanted to photograph Glenn in his studio because it really provides an ideal background visually, and it reflects Glenn's way of working and maybe his style. He seemed to want to straighten up, but I wanted to capture his working world just as I found it.



Artist Glenn SzegedyYou can see Glenn's work here: http://www.glennszegedy.com
You can also visit him at Western Avenue Studios in Lowell, Massachusetts.

Networking and the Photographer

For a while now I have been working on a self-assigned project to photograph people in the Merrimack Valley of Massachusetts and southern New Hampshire. One of several goals of the project is to show the work in an exhibit that I will be doing with painter and pastel artist Bill Tyers. That goal, along with the always-present desire and requirement  to expand my portfolio, has allowed me to meet and be introduced to many people whom I may not have otherwise met. For this I have utilized several of my networks. A few of my subjects were either part of, or were introduced to me by members of some of the business networking groups that I belong to in Lowell, Chelmsford and Westford, Massachusetts. Other meetings came about as a result of simply asking clients and Twitter contacts if they would pose, and if they could think of other people who might make interesting subjects and might pose as well.

One such person, referred to me in the latter category, was Fru Nkimbeng, originally of Cameroon, and now President of the African Cultural Association of Lowell. The association puts on the Lowell African Festival along the river each year, and which took place just last weekend. Fru works in Information Technology, so between our common experiences in that and our short conversation in French upon first meeting, I think the trepidations that Fru had in my photographing him were lessened. But being very active in the local African community, we both thought that he should be shown in traditional dress of Cameroon. For a photographer, the oranges, reds and blues in his garments were a gift.


If you are a photographer, and you like to photograph people, but don't know whom to ask, my advice is to just start somewhere. Ask that first person if they will pose and then ask if they might know other interesting people who would also be interested in posing. Keep doing that and after a while you will have a very long list. Networks work for more than just getting referrals for business in the traditional way.

An Artistic Voice

Color, light, shadow and texture. The elusive harmony of form and composition. A look, a laugh, or a moment that draws you in. These are the things that compel me. This is why I create images.

I wrote this recently in an attempt to describe how I feel about what I do. What made me think of this was that I had recently photographed a young actor and college student and was trying to come up with a reason to show them off. She and I will be doing some conventional  actor headshots for her portfolio, but I also asked her to be a subject for my ongoing Merrimack Valley People portrait project, and those are the shots shown here. In mulling  over today's blog I encountered another blog, entitled "Your Artistic Voice - Do You Have One?", which you can read here.

I hope I have a vision and a distinctive style, or as the blog describes, "that work [that] couldn’t possibly have been done by anyone else". I also hope that my short statement at the opening of this post accurately describes it. The other article also says that a style comes from "life experience and mastery of material". In my life, both of these things are works-in-progress. I think if one ever considers either of those things complete, the game is over. If there's no learning going on, things get old pretty quickly, both in terms of the work product and the activity of creating it. One of the things that I like the most about doing a project like this is the ability to experiment, both artistically and in terms of that "mastery of material". I've seen web videos of photographers who tell their audiences that one light goes here, the other one here, and a hair light goes over there, and how they use a length of string to check the distance of each light from their subject so that their setup is identical each time. All together now: yawnnnnnnnnnnnn ..... Even in the studio, where I can control everything, I normally breakdown the equipment after each shoot so that no such boring thing will occur.

Color, light, shadow and texture. The elusive harmony of form and composition. A look, a laugh, or a moment that draws you in.

Whatever I am seeking when I shoot, even if it is something that I've done many times,  if I am not stretching, at least in some dimension, I am not growing and am not giving everything I have to my artistic voice. In a commercial photographic setting, the client may think, and verbalize, that they "just want" <fill-in-the-blank>, but giving them something more than that is what differentiates and what results in an artistic vision.

The Creative Process - A Constant State of Agitation

If you're like me, you enjoy the times when things are happening; those times when things are getting done and when you are creating things. But if you are really like me, you also have a tendency to look ahead to the quiet times that follow the storm. A little of this is OK, but I think being creative and productive, and interesting to others requires us to be in a constant state of agitation. We need to be thinking of what to do next, how to create, how to do something better than the last thing that we did, and how to continuously reinvent ourselves. That restlessness is what drives the creative process.

It's a little like brewing beer. Huh? Well, when beer is brewed, the wort (pronounced like dirt), which is the mixture of grains, hops and water, is inactive until the yeast is "pitched" into it. Soon after this happens, the wort becomes very active and "agitated". My analogy is about to breakdown here because the Lowell City Councilor Franky Descoteauxcreative process doesn't involve turning sugar into alcohol, but never mind :-)  My point is, the introduction of that yeast causes some pretty violent agitation which, in turn, results in the creation of beer. Very productive indeed! Without the introduction of that yeast, no beer will result. In fact, the inactive wort will turn into something very nasty after a few days.

OK, so my analogy is a little out there, but I can feel the pulls in my own life that cause me to be creative and productive, or not. We all have times when we are doing things that we don't want to do and wish them to be done with. But don't wish away the good stuff. And don't avoid the chaos. Put yourself into challenging positions and places. It really took me a long time to get the confidence to ask people if they would pose for me, for no other reason than that I wanted to create a portrait of them. People almost never refuse. People are not going to come to you to create something for them until you create a body of work that demonstrates your ability to do so. You craft that by putting yourself out there, by challenging yourself, by getting restless, by thinking about the next thing to create. As tempting as it can be to be complacent and satisfied with your work to this point, don't. Pitch that yeast.

That Was The Week That Was

My apologies to the grownups of my youth for using that title (Google it ;-), but it was quite a crazy week last week. Last Friday, Amy and I attended the Westford, Massachusetts, Parish Center for the Arts Regional Art Event presentations. We were both informed during the week that we had both won a prize for one each of our entries. They don't tell you what place you may have made until you arrive at the ceremony and look at the program. When we did arrive, I looked down at the pro category to see that I had won 1st prize! Wow! This is the picture as it was hung in the gallery.

I have posted it before, but here is the original:

Then I checked the amateur category to see that Amy had also won 1st prize! She was already nervous, but that news was surreal to her. It was a fun night!

Here is a link to her blog where she shows her work and talks about that night: http://amybisson.wordpress.com/2010/03/27/traveling-in-my-discomfort-zone/

The week ended with a Tweetup, hosted by Kathleen Pierce, AKA bistrobroad@ (http://bistrobroad.com), and myself, at the La Boniche restaurant, on Merrimack Street in Lowell (http://www.laboniche.com).  There was a nice group there and we all got to finally meet many people with whom we had only tweeted. Thanks to everyone who could make it!

But Tuesday was marked by a really big happening at Western Avenue Studios. The Mary Richardson and the WCVB television show, Chronicle HD, came to WAS to do a feature on the studios and several of the artists. I was one of them! It was a pretty exciting day. I was asked to follow the crew around and document the day.

I, unfortunately, don't have shots of myself being interviewed, but they did video me as I photographed Lindsey, who very kindly agreed to spend the day in my studio and participate. This shot is one that I took while being videoed for the segment.

I will post another blog as soon as I know when the show will air, along with any information that I have about the video on their web site. It is here, if you want to check: http://www.thebostonchannel.com/chronicle/index.html